Stephen Blackburn & Stephen Johnson: Mastering Marketing with Rich From Anywhere | S2: E45
Description
In this episode, Daniel Robbins interviews Stephen Blackburn and Stephen Johnson, founders of Rich From Anywhere. Starting as music artists in South Florida, their journey into entrepreneurship began as a way to fund their music career. After experiencing initial failures in e-commerce, they found success through mentorship and created a systematic approach to online marketing and lead generation. Their company, Rich From Anywhere, now helps thousands of businesses improve their marketing strategies, automations, and overall growth.
Stephen and Stephen emphasize the importance of building an irresistible offer and owning your data through email lists, rather than relying solely on social media metrics. They share their journey of scaling an e-commerce business to over $200,000 in seven months and eventually building a successful marketing company. Their Grow Your List Challenge and various training programs aim to empower business owners with the tools and knowledge needed to succeed in the digital marketplace.
Key Points Discussed:
- Transition from music artists to entrepreneurs.
- Initial failures and the importance of mentorship.
- Scaling an e-commerce store to over $200,000 in seven months.
- Importance of building an irresistible offer.
- Owning your data through email lists over social media metrics.
- The LOL principle: List Over Likes.
- Utilizing AI in marketing and business operations.
- The significance of consistent lead generation.
- The Grow Your List Challenge and its impact.
- Future goals and ongoing mission of Rich From Anywhere.
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